About Cheney Enterprises
At Cheney Enterprises, we specialise in one thing — beauty, at scale.
As a leading distributor in the UK beauty sector, we connect retailers and trade partners with the most sought-after products in skincare, cosmetics, personal care, and professional beauty. Our operations are built around discretion, reliability, and high-volume capability — enabling trusted access to prestigious brands through a seamless and strategic supply chain.
Our curated portfolio is sourced through an exclusive network of authorised suppliers and global distribution channels. Every product we offer meets rigorous quality benchmarks, and every partnership we enter is designed for scale, sustainability, and long-term commercial success.
Cheney Enterprises is not open to the public. We serve verified businesses only, offering secure and trade-only access to in-demand, brand-led stock. From independent retailers to large-scale distributors, we support our clients with unmatched buying power, competitive trade pricing, and discreet, white-glove service.
We are not just a wholesaler — we are a beauty commerce infrastructure, empowering ambitious businesses to grow with confidence in a fast-moving market.
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Meet the Founder
Jack Cheney - The Vision Behind Cheney Enterprises' Industry Revolution.
Jack Cheney founded Cheney Enterprises with a singular focus: to reshape the future of beauty distribution, privately and at scale.
His background is anything but typical. From investing in financial markets at 13 to working in mergers & acquisitions by 18, Jack developed a deep understanding of strategy, commercial timing, and relationship-building. These skills became the foundation for a business designed to move faster, think sharper, and operate without noise.
Mentored by eight-figure industry operators, Jack saw what traditional wholesalers refused to acknowledge — that outdated infrastructure, reactive procurement, and lack of discretion were holding the beauty supply chain back.
Cheney Enterprises was built to be the alternative: lean, data-driven, highly selective, and trusted by those who take their supply lines seriously.
Today, backed by private capital and a clear vision, Jack leads the company with one ambition:
To become the UK’s most trusted private beauty distributor.
And with every move, the market is starting to notice.
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Brands We Supply
Why Brands Choose to Supply Us
At Cheney Enterprises, we don’t operate as just another wholesaler — we function as a discreet, high-performance distribution partner. Our role is to protect and elevate the brands we represent, offering a trusted, tightly controlled route into the trade. With an emphasis on long-term alignment, supply chain integrity, and market precision, we provide beauty brands with a scalable, brand-safe pathway to market — without compromise.
01
Unmatched Buying Power
We operate with volume at the core of our procurement strategy. Our purchasing model is designed to move stock at scale, ensuring consistent demand and rapid velocity through trade-only channels. This allows brands to benefit from meaningful order volumes without exposure to uncontrolled retail environments.
03
Market Expansion & Brand Integrity
We support brand growth without dilution. Through discreet placement, regionally aware rollouts, and controlled pricing environments, we enable expansion into new markets while safeguarding brand equity, retail hierarchy, and pricing strategy.
02
Exclusive Trade Network
Our distribution is strictly controlled and closed to the general public. We serve a verified network of retailers, trade partners and approved stockists — ensuring that products are placed only in environments aligned with the brand’s positioning and commercial goals.
04
Streamlined Operations & Logistics
From onboarding to fulfilment, our infrastructure is designed for efficiency and discretion. We handle logistics with precision and discretion — reducing operational friction while allowing brands full visibility and control across the supply chain.
To discuss selective brand representation, please contact our partnerships team directly.
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Who is eligible to apply for a trade account?Trade accounts are available exclusively to verified businesses operating within the beauty sector. This includes retailers, distributors, and commercial stockists with a proven track record and infrastructure to support brand-aligned resale. All applications are subject to strict internal review and approval.
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What documentation is required for the application?We require essential business details, including your company name, contact information, company registration number, and VAT number. This information helps us maintain the integrity of our partner network.
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Are there minimum order requirements?Yes, we impose minimum order quantities to maintain a high level of service and commitment. These requirements will be communicated upon account approval to ensure clarity.
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What is the application process for a trade account?To apply, complete our online application form. Each submission undergoes a thorough review to ensure it meets our high standards for partnership. Only approved applicants will gain access to our exclusive offerings.
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How long does it take to process applications?The review process typically takes 3-5 business days. We take this time to ensure that each application is assessed carefully to uphold our standards.
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What steps do you take to ensure product quality?All products supplied by Cheney Enterprises are sourced exclusively through authorised channels and undergo thorough internal verification. We work only with vetted suppliers and brand-approved distributors to ensure full authenticity, traceability, and compliance with regulatory standards. Quality assurance is non-negotiable at every stage of our procurement process.
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Who can I contact for further inquiries?For additional questions or clarifications, please contact our support team. We are here to assist our partners in navigating our offerings.